Big Data for Publishers

Most B2B Publishers do not consider the use of Big Data in the business, but there are many opportunities to leverage big data tools every day in their business.

On November 12, 2015, John Roney presented ideas at the BIMS conference on how publishers can use big data tools to drive their business. From using social media tools for determining content interest to using open source tools to mange content injection, John covers tools that van drive publisher’s operations to new heights.