Customer Data Platform

Amplify conversion, revenue and loyalty.   By combining and analyzing customer/reader behavior, interest, and engagement patterns across all touchpoints, Insight360 enables brands to create truly personalized experiences throughout the customer journey.  Insight360 integrates seamlessly across the marketing stack, powering individualized content and product recommendations across email, web, mobile and social – delivering unique experiences that increase engagement, conversion, revenue and loyalty.

Benefits

• Expand Your Audience – Dramatically expand “known visitors” with a goal of increasing net new customers by encouraging anonymous users to return through personalized content and intent based marketing
• Drive Engagement and Conversion with your known audience to drive higher lifetime value through effective content marketing throughout various stages of customer journey. pop ups and intent based segmentation
• Audience Charts and Dashboards to measure success and manage your business – have one single source of the truth across your entire company

Insight360 Product Details

Actionable Results

• Expand Your Audience 
  • Identify companies through IP Address Mapping. Target higher probability executives at those companies
  • Spend less time and cost on re-targeting and “Look-alike” audiences through better segmentation and targeting using extensive demographic and behavioral data
  • Play out subtle pop ups to anonymous visitors encouraging sign ups for free services, then move the up the funnel with a personalized experience
• Drive Engagement and Conversion 
  • Classify content on your site using our Natural Language Processing engine for topical classification. This classification allows for better user segmentation based on interest
  • Drive renewals by providing usage stats to ensure customer is getting value
  • Reduce bounce rates and improve time on-site – Sharing segment keywords and demographics with ad platforms so users get a clean flow through experience by recognizing users coming from different ad platforms and personalizing the experience – understanding user intent to provide customized content/ads.
  • Enable targeted marketing segmentation – Integrate all enterprise data into Insight360 platform resulting in improved selection capability and targeted exports to marketing automation platforms
  • Push behavior data into your CRM and other back-end systems – Place behavior data into support and sales systems so the relevant customer interest/intent information becomes intelligence for stakeholders in sales/support during account based marketing/sales efforts
• Audience Charts and Dashboards – by integrating all firm data into one easy to use reporting and charting tool, the organization has a central single truth for all audience and marketing performance data

Product Features

The user application is both simple and powerful. By using the Insight360 Intelligence engine, users are able to create segments, charts and dashboards with ease. Collaboration and sharing insightful content is a click away.

Chart/Segment Creation

Charts are very easy to create. End users find it much easier to use than most BI tools because the app works very much most sites on the internet. Click a button to set filters to provide focus and select fields you wish to report on.

All of the options are exposed to the user in a clear and understandable way. If a user wants to measure counts or dollars or whatever, it is just a click away.

Filters to Refine Scope

Filters are so easy to set. When clicked, the filter options opens a new window pop up allowing the user to search for whatever they want or just click on the items they wish to include.

The user has complete control to select complex search terms with the great “type ahead” feature. The user always knows what they have selected and their remaining options.

Segmentation

Marketers can very easily create targeted segments for precise messaging at any point across the customer journey. There are endless combinations for selecting what users are viewing on your web site or mobile apps. The user can save these segments or add new ones to ensure that the campaigns they create and export out to marketing automation or ad re-targeting have the highest probability of success.

Technology You Can Count On

Insight360 Customer Data Platform is powered by the world class Insight360 Search Engine. This engine integrates data from ANY raw source—from log files, customer files, and billing databases to CRM data—and normalizes, tags and organizes this typically hard-to-combine data in new and unique ways. The user identity is mapped to who they are (CRM, ERP) and what their interests are (Log data), The SaaS-based Insight360 platform — provides multi-dimensional analysis, visualization, charting and deep analytics that makes Insight360 valuable for analytics and marketing segmentation

The cloud based big data technology architecture enables access to information that is fault tolerant, flexible and scalable. Using server clusters and scalable search tools, the application is very responsive and facilitates data discovery at the speed of thought. Access to data can be shared with other enterprise applications through the standard REST API while charts and dashboards can be shared in native form via JavaScript APIs. The architecture scales up from tens of millions to hundreds of millions of records.

About Insight360

Insight360 is a SaaS-based business intelligence technology platform built by bog data experts who have many years of experience with companies like LexisNexis. The company has helped it clients achieve greater profitability and revenue by unlocking hidden insight within data and information assets. The Insight360 technology leverages typically hard-to-combine data including log files, customer files, billing databases and CRM data to deliver unique multi-dimensional analysis and visualization for its customers.